Stories x Disney · Christmas 2025
For the 2025 holiday season, Stories entrusted us with the Christmas operation of its client Disney across the entire Carmila network: 45 shopping centers to equip in France, each with its own activation. A major visibility operation in high-traffic venues during the most intense period of the retail calendar.
45 Carmila centers, 45 unique activations. One or two photocalls per site, several thousand goodies to distribute in each center, and a combination of furniture, inflatables and accessories varying from site to site according to local constraints. In total, more than 120 pallets to receive, the equivalent of 30,000 goodies to sort and prepare.
Receipt, quality control and sorting of goodies from more than 20 different suppliers. Assembly of 45 custom kits, each with its own composition according to the activation planned for the destination center. Cadenced shipping and coordinated installation across the entire Carmila network, within the delivery windows imposed by each center.
The calendar was the central difficulty. Installation to be completed before Black Friday and the end-of-year weeks, a period during which the last trade shows to cover also accumulated. On top of this came cascading delays from several suppliers at the end of November, which concentrated the majority of arrivals over just three days. Three days to receive 120 pallets, sort, prepare 30,000 goodies and assemble 45 different kits. Several teams mobilized day and night to honor the commitment.
All 45 centers were delivered and installed on time. The magic of Christmas could happen in every Carmila of the network, without any visitor suspecting what had played out in our workshop over the three previous nights. This too is retail logistics: a craft measured by the invisibility of its backstage.
